“Secondary analysis is the
re-analysis of either qualitative or quantitative data already collected in a
previous study, by a different researcher normally wishing to address a new
research question” (Payne and Payne 2004:214). Heaton (2004) suggests that “these
data include material such as semi-structured interviews, responses to
open-ended questions in questionnaires, field notes and research diaries.” (1)
There are a number of
advantages to using secondary data, Punch (2005) argues that “cost (for many
survey researchers, there is little chance of obtaining funding to carry out
large-scale data collection), time (the researcher can begin analysis soon,
rather than investing large amounts of time in data collection), quality (an
existing data bank is likely to have higher-quality data than the lone,
inexperienced researcher can hope to obtain)…” (103). Despite these advantages,
there are numerous disadvantages Kumar (2011) suggest that “the validity of
information may vary markedly from source to source…”, Kumar goes on to argue
that there is a huge amount of personal bias within the “…information from
personal diaries, newspapers and magazines may have the problem of personal
bias…” (164). The work of C. Wright Mills (1959) can be applied to the
disadvantages of using secondary data as it requires the use of the “sociological
imagination”. This is the theory that there are specific reasons behind the data;
however, the researcher using the data cannot retrieve these reasons,
especially if the data has a historical context. Another major disadvantage of
secondary data analysis is the ethical concern of obtaining participant
consent, although the participants will have given their consent in the
original study. However, the participants may not have given their consent for
their information to be used in other studies.
Reference
list
Heaton, J. (2004) Reworking
Qualitative Data London: SAGE Publications Ltd.
Kumar, R. (2011) Research
Methodology A Step-by-Step Guide for Beginners [3rd Ed.]
London: SAGE Publications Ltd.
Payne, G. Payne, J. (2004) Key
Concepts in Social Research London: SAGE Publications Ltd.
Punch, K. (2005) Introduction
to Social Research Quantitative and Qualitative Approaches [2nd Ed.]
London: SAGE Publications Ltd.
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